Photo-Lettering, Inc. Alphabet Thesaurus Vol. 3



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Alphabet Thesaurus Vol. 3 Photo-Lettering Inc Cover

Alphabet Thesaurus Vol. 3 Photo-Lettering Inc inside


We have had interest and several serious inquiries regarding our hard bound manual of typefaces: Alphabet Thesaurus Vol. 3, published in 1971. As collectors, and designers, we have long held a fascination with type. We received a note from a graphic designer and typographer, Alex Sheldon, whose foundry is called Match and Kerosene. As a freelancer, he has “had the pleasure to work with the likes of Fearless Records, Warner Brothers Records, Motown/Universal, Epitaph Records, and Tooth and Nail/EMI.” His fonts are available through My Fonts. As fellow type and hand lettering fanatics, we thought we would acknowledge him and share some of the original inspirations for our interest.

Our initial interest in hand lettering and fonts was kindled in youth, by the lettering and graphics designed for use in print media in the 60s and 70s. Posters, handbills, album covers, dust jackets, still memorable examples of posters for legendary bands including Cream, Blue Cheer, Traffic, Quick Silver Messenger Service, Moby Grape, the Grateful Dead, Jefferson Airplane, Janis Joplin, Big Brother and the Holding Company, the Doors, the Velvet Underground, and countless others.

Posters by unknown and marginally known artists, such as Wes Wilson, Bob Fried, Gary Grimshaw, Lee Conklin, Bob Schnepf, Bonnie MacLean, as well as the giants, Stanley Mouse and Alton Kelley designing under the moniker, “Family Dog” or Victor Moscoso’s “Neon Rose.” The posters and handbills they created for shows at landmark venues for promoters such as Bill Graham Productions, including the Fillmore Auditorium and the Avalon Ballroom, are highly collectible ephemera today. Boasted as “the world’s largest dealer” in rock and roll posters from that era is Other resources include Psychotron Posters and Wolfgang’s Vault. The original hand drawn graphics of this era are inspirational. The vibrating and psychedelic effects of some are visually boggling, even to those adept at the latest design apps available through Adobe.

Just the beginning of lost creative innocence, because our interest evolved further with jazz artists and the covers for their vinyl recordings. But beyond even those seminal interests associated with advertising art, however subliminally, we as artists, have sought out and used fonts in our creative endeavors. Paying homage to the creators of well known and well used fonts, as well as more obscure and headline fonts in our work as artists, in print, and through use in our neon and dimensional signage and sculpture. All are bits and pieces of a curious creative continuum.


Vintage Kentucky Derby Mint Julep Glasses


1955 Vintage Kentucky Derby Mint Julep Glasses 

Bold bright yellow and green graphics feature two horse racing vigorously, one with #3 on saddle blanket. Five fastest winners names and times are listed.


1961 Vintage Kentucky Derby Mint Julep Glasses

Black and red Kentucky Derby text is arranged diagonally with a large front view of horse and rider wearing red.  Text is arranged diagonally with winning horses names listed randomly.


1958 Vintage Kentucky Derby Mint Julep Glass

Mid Century black and gold graphics are well done and present Iron Leige on front of glass as the last winner.  Graphics are slightly different on each side.  Horse with #2 is featured on one side, reverse side has horse with #3.


1962 Vintage Kentucky Derby Mint Julep Glass

Gold gilt text arranged on frosted glass with winners listed in red text, rider on horse # 6 draped with an oversized rose collar. Steeples, jockey caps and horseshoes are accents.


1963 Vintage Kentucky Derby Mint Julep Glass

Brown and white with gold leaf text, the rider is wearing #7. In the background, the steeple of the track is visible. Jockey caps are the other decorative elements.


1963 Vintage Kentucky Derby Mint Julep Glass

The brown and gold distinctive graphics on these glasses feature the head of a horse surrounded by text arranged in an arch. Jockey caps are the other decorative elements.


1965 Vintage Kentucky Derby Mint Julep Glass

Bold red banners float about the distinctive race track buildings and horse in brown graphics. Glass is completely frosted and highlighted by red Run for the Roses text. Roses are depicted in a large bouquet on back of glass.


1965 Vintage Kentucky Derby Mint Julep Glass

Two riders on horses numbered 2 and 3 are depicted in a side view within a circle that is surrounded by gold leaf text. Four fastest running years are listed below horses. The famous steeples of Churchill Downs are on the back of glass.


1967 Vintage Kentucky Derby Mint Julep Glass

Black squares are filled with racing graphics, steeples with pennants flying and other symbols. Frosted white squares have lists of winners. Text is gold ink.



1968 Vintage Kentucky Derby Mint Julep Glass

The famous steeple banners fly over a red and blue shield with racing graphics. Gold ink is used for the derby text.


1970 Vintage Kentucky Derby Mint Julep Glass

Green shield shaped graphics have a crossed ribbon detail for gold ink text. Red jockey caps are an accent graphic.


1972 Vintage Kentucky Derby Mint Julep Glass

Orange and green graphics feature two horses charging toward the finish line. Steeples are in green with orange used for the text.


1973 Vintage Kentucky Derby Mint Julep Glass

Elegant red, green and black graphics feature a rider and horse draped with rose collar and the famous steeples. Text and other graphics are in green.



1974 Vintage Kentucky Derby Mint Julep Glass

The official 100th Anniversary glass has a brownish tan frosted finish as the back drop for a horse head surrounded by a gold oval.

These vintage items are pre-owned by one family and were collected when new. Used primarily for display they were recently discovered carefully wrapped in a family storage cabinet.